Physician-informaticist Jeffrey Hertzberg, M.D., M.S. is president of Medformatics, Inc.®, a Minneapolis-based consulting firm specializing in the design, implementation, and selection of health care information systems. Dr. Hertzberg was a board-certified physician in general internal medicine practice before completing a National Library of Medicine research fellowship and graduate degree in Medical Informatics at the University of Minnesota, where he researched factors leading to successful implementation of information technology among physicians. Since 1994, he has worked largely in the consulting arena, developing disease state management programs, physician profiling systems, and electronic health records for clients ranging in size from Fortune 500 pharmaceutical giants to local and regional health care organizations. He has consistently led organizations toward clinically-driven analyses of their existing health data, in whatever form is available. He is a frequent author on topics related to the medical computer sciences, and has lectured at Harvard Medical School, the Mayo Clinic, and the Kellogg Graduate School of Management, among others.
Dr. Hertzberg earned his medical degree at New York University, and his MS degree in Health Informatics at the University of Minnesota. He completed residency training in Internal Medicine at the University of Minnesota Hospital and Clinic, where he also completed a fellowship in Health Informatics. He continues at the University of Minnesota as Assistant Professor in the Carlson School of Management’s Medical Industry Leadership Institute.
Jeff enjoys biking, travel, and cooking. In 2000 he was lucky enough to be heard on Lynne Rossetto Kasper’s “The Splendid Table” radio show, an experience which led to five best-selling cookbooks co-authored with Chef Zoe Francois.